A property launch has one job: turning interest into reservations while the project is new and the launch price is on the table. The guests are buyers, brokers and press, and what a developer remembers afterwards is how many units were reserved on the night and in the week after. This guide covers planning a launch around that number, and where evenclo helps.
Build the guest list in tiers
Invite existing customers, brokers and qualified leads from your campaigns, each with a personal link. Ask at registration for budget, unit type and payment preference, so the sales team knows who to approach first on the night. Brokers are a separate category with their own questions about commission and allocation. Send a reminder on WhatsApp the day before.
Show the project before the walls exist
Buyers at a launch are paying for something not yet built. Render boards and a physical model help, but a 3D model a visitor can walk through on a screen or a phone answers more questions: the view from a unit, the size of a bedroom, where a building sits in the compound. In evenclo a developer uploads the 3D model of a building or a whole compound, and a visitor clicks a building, then a unit type, then a specific apartment.
Reserve on the night
Have a reservation path ready before the doors open. In evenclo the reserve button on the model opens the registration form with the chosen unit filled in, so each reservation reaches the sales team as an ordinary registration carrying the unit code, in the same guest list and export as everyone else. Deposits are then collected however your sales team already takes them.
Run the evening
Check guests in by QR code at the door so sales staff can see who has arrived and greet the people they invited. Seat brokers and priority buyers near the presentation, and keep the sales tables away from the stage so conversations do not compete with the speeches. Give each salesperson a list of the guests they invited, with the budget and unit type each one gave, so the first conversation starts from what the buyer asked for.
Follow up the next morning
Send everyone who came a thank-you with a link to the model, and send those who registered but did not come the same link with an invitation to the sales office. Report the evening as invited, attended, units reserved and reservations by unit type.
Common questions
What should a property launch registration form ask?
Name, mobile, budget range, unit type and payment preference, with brokers in their own category. Keep it short enough to finish on a phone.
How can buyers see a project that is not built yet?
With a 3D model they can walk on a screen or a phone, from the compound down to a single apartment, alongside render boards and a physical model.
How do you track reservations made at a launch?
Record each reservation against the guest and the specific unit, so sales can follow up and the launch report counts units as well as guests.
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